The soaring popularity of the verb "soar"

I don't recall a single instance in the last... six months or so in which I read an article or heard a newscaster report on the price of gasoline or oil or food without seeing or hearing the word "soar." It seems the only thing they are able to do is soar. They can't skyrocket or rise or grow. Only soar. I wish that, just once, somebody would use a different verb in that context.